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Increase Your Social Media Marketing
3 Reason Why You Should Increase Your Social Media Marketing and More!


According to a recent IBM study (See the IBM video below), 82 percent of Chief Marketing Officers surveyed will increase their social media marketing efforts over the next three to five years. The power of social business is an opportunity now and for the future to build a competitive edge.

Here are three reasons why you need to implement a social media strategy to reach your target audience:

1. Social Meida is a "listening tool".

Social media provides you with a forum for two-way conversation with your customers. Use these sites to see what your target audience is saying about your brand, and take this constructive feedback to become better at what you do. Social media is also very helpful in performing a competitive analysis. Find out which products and services offered by your competitors most appeal to your target audience.

2. Online media gives your brand an online voice.

A blog is a common tool for content marketing and a great platform for communicating your brandís personality, culture and "unique selling proposition". It is an effective means for providing relevant information for your target audience.

3. Social Media builds engagement with your customers.

While sending email blasts on a regular basis does help to "push" information to your customers, Social Media provides a non-intrusive way to stay in front of your target audience. Through active two-way conversations and social campaigns, you can build brand loyalty and help deepen your relationship with customers.

Our findings are pretty clear the ROI for implementing an Online and Social Media Marketing Plan can be significant. Some of our clients have seen website traffic, search results and customer interactions increase 200% - 300%! Does the increase in traffic result in increased sales and revenue? That is where effective measurement becomes so important. We utilize Google Analytics for web and social media tracking and the correlation between social interaction and online presence is striking.




To be successful increasing your small business online marketing efforts in 2013, partnering with an experienced online marketing agency is your best bet. Readywebgo provides turnkey content marketing solutions utilizing WebAdmin for small organizations and businesses. To stand apart from your competition, contact Readywebgo's online marketing professionals today!


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