Contact information
Part 1: Background of project and goals
1. What are the basic goals of this project?
Branding
Identity reinforcement
Improved access to information
Direct sales
Corporate communications
Other (please describe below)
2. What is your anticipated budget for this project?
Up to $1000
$1001 to $2,500
$2,501 to $5,000
$5,001 to $10,000
$10,001 to $25,000
$25,001 to $50,000
$50,001 to $100,000
Over $100,000
3. Please provide contact information and a description of the
group who will be working on the project?
4. Who are the decision makers for this project?
5. Please list the contact in charge of: 1) content, 2) design
and graphics, and 3) applications.
6. Will this Web site be created using several different contracts
for each part or phase?
7. What human resources will you have for the various stages of the process?
Part 2: Project management
8. What is the mission statement or summary of your project?
9. What outcome will make this project successful?
10. How will you measure success?
11. What is your anticipated schedule for each stage?
12. What proportion of your budget do you think should be spent on graphic design and interface, content development, applications, security and Web hosting or serving?
13. Do you have flexibility built into your budget?
Yes
No
14. What work has already been done toward designing or redesigning your Web site?
15. Will the Web site reinforce an existing brand or marketing strategy? Please explain.
16. What content resources such as logos, artwork, fonts, video, music or other identity or branding assets are available?
17. Are there any usage restrictions on the above assets?
18. Rate the following goals in order of importance to this project, 1 being not important to 5 being very important.
Part 3: Audience, content and functionality
19. What type of users do you want to attract?
20. What are your goals for each type of user?
21. What products or services will be offered to each type of
user?
22. Who will develop your content?
23. Will the content be new, existing or both?
24. How often will you need to add new content or functionality?
25. Who will update the content?
26. What functional requirements do you believe to be necessary?
27. Who will update these functions?
28. Are there extraordinary security issues for the site?
29. Other security issues:
30. Have you budgeted for hosting/serving the site?
Yes
No
31. Have you budgeted for maintenance of the site?
Yes
No
If so, how much?
32. Who will maintain the hosting functions of the site?
33. Who will host the site?
(readywebgo offers hosting
services for any business need.)
34. What types of legacy systems/databases are in place?
35. Do you have a long-term vision for the site?
Part 4: What do you think is cool?
Find sites that you like and sites that compete against your
own. Find out what features you like and which ones you don't. Please
give us one or more URLs or addresses for each of the guidelines
below.
36. Similar branding situation as yours (new company, new brand,
established company, established brand)
37. Appeals to the same target audience as your Web site
38. Attractive colors, look and feel, navigation, user interface
and layout
39. Similar size of site
40. Similar scope of project
41. Publishing model: frequency of content change, novelty of
content, etc.
42. Attract new users to the site (content, contests, marketing)
43. Competitor sites (good and bad)
44. Functionality you would like to incorporate
45. Community, special features, responsiveness and other categories important to your project
46. List your overall favorite sites and why you like them.
